Tuesday, June 4, 2013

Marketing?

Thinking about how I might market this to prospective viewers and inverters, and sitting here at my desk, I sketched out some ideas that I have for the  marketing campaign.

  

The color bar with the title The One You Feed is similar in reference to the previous marketing ideas that I had posted. I would drop the "two wolves" myth story and in place add the words - Love, Hate, Joy, Anger, Jutice, Revenge. Which One Will You Feed?

Then have two track-able QR code boxes, one listed, "Love," the other listed as, "Hate."  Each QR code would lead to a separate  30 second trailer would play on the users smart device - one themed with love and the other hate. 

So, yes, we would need to create two style of trailers, but it provokes the view by asking the question and then adds the pay off of a different video at each link. 

The two types of videos would also help support the doppelganger/duality theme that is present throughout the story.

Another thought I have on this would be flyer hand outs that look similar to this - 




This is a bare bones sketch and the final product would have more imagery on it, but the basic concept is present. The front would prompt the question, "Which One Will You Feed."  Then the back side would offer the same two QR codes that lead to the separately themed videos.

Thoughts? Comments? Suggestions?

All are welcome, stay tuned for another homework assignment as well as a much needed update on where the script is.